Case Study: ManpowerGroup achieves 75% target account reach with Uberflip

The multi-channel demand gen campaign that led to 75% account reach

ManpowerGroup, a global workforce solutions firm, needed to reach and engage both new and existing target accounts and accelerate the buying journey. Michael Barry, Senior Manager of Global Marketing (Demand Gen), set out to create and deploy a cohesive, multi-touch campaign that used a variety of content, channels, and calls to action to deliver relevant, engaging experiences.

By building targeted content experiences and multi-channel touches, the campaign drove high engagement and more than 150 downloads of the campaign asset, with items-per-session metrics indicating strong content consumption. Crucially, the effort reached and returned over 75% of target accounts to specific campaign pages; next steps include deeper personalization and better use of CTAs to move prospects further down the path to purchase.

ManpowerGroup

Michael Barry

Senior Manager, Global Marketing