Case Study: EcoVadis achieves 75% lead-to-opportunity conversion with Uberflip

The demand generation campaign that increased conversion to 75%

Ecovadis wanted to improve demand generation by targeting high-value accounts and moving them from cold leads to sales-ready opportunities, while keeping messaging consistent across channels. To support this effort, Ecovadis used Uberflip to create a centralized content destination for prospects reached through ABM and sales engagement campaigns.

Uberflip helped Ecovadis deliver personalized content experiences, including video case studies and tailored destinations based on journey stage and industry. As a result, Ecovadis increased its marketing qualified lead to sales accepted opportunity rate from 45% to 75%, and moved 93% of target-account contacts into warm or hot queues ready for discovery calls.

Ecovadis

Amber Francis

Senior Digital Marketing and Operations Manager