Case Study: Trimble achieves 120% increase in marketing-sourced signups with Uberflip

The demand gen campaign that drove 120% increase in marketing sourced signups

Trimble launched Community Load Match (CLM), an industry‑first platform that connects carriers with new shipping opportunities, and tasked Global Manager Moira van den Akker with driving awareness and signups. An initial batch‑and‑blast promotion underperformed because the target audience didn’t understand the new concept or the value of registering, so Trimble needed a campaign that educated buyers and built trust.

Trimble relaunched as a multi‑touch, personalized content experience using Uberflip to explain benefits, address buyer pain points, and gently guide prospects to the platform; Sales Assist also let reps find and assemble content quickly. The focused, educational approach produced strong engagement and drove a 120% increase in marketing‑sourced signups.

Trimble

Moira Van Den Akker

Global Demand Generation Manager