Case Study: Matillion achieves personalized, higher-converting ABM outreach with Uberflip

The ABM campaign that leveraged sales engagement

Matillion needed to better support outbound prospecting and create highly personalized account-based experiences that would help sales identify sales-ready buyers and accelerate deal cycles. The company’s challenge was aligning sales and marketing so reps could quickly find and deliver the right content at the right time instead of relying on cold outreach.

By using Demandbase to stage accounts and an Uberflip “Sales Zone” of curated assets, Matillion enabled reps to send single-CTA Streams that link to personalized content destinations and provide rich analytics on engagement. The approach delivered a true 1:1 experience, drove higher meetings booked and content engagement, boosted adoption of Uberflip across sales, and produced strong engagement metrics (top Stream avg. session 2:55, 42.9% bounce), while creating a scalable template for continued ABM growth.

Matillion

Kristin Kolb

Director of ABM