Case Study: Matillion achieves 33 influenced opportunities and accelerated account engagement with Uberflip

The ABM campaign that influenced 33 opportunities

Matillion needed a better way to target accounts and support sales prospecting, so Senior ABM Manager Kristin Kolb launched a pilot focused on 200 companies already using Snowflake to increase account engagement and accelerate pipeline creation.

They ran a multi-channel 1:many ABM campaign (events, RollWorks, LinkedIn, email, sales outreach and a webinar) that directed prospects to an ungated, personalized Uberflip content experience themed around the modern data stack, tracked visitor behavior, and passed insights to sales—an approach that influenced 33 opportunities and proved repeatable for future campaigns and events.

Matillion

Kristin Kolb

Director of ABM