Case Study: ContinuumCloud achieves a 267% pipeline increase with Uberflip

The ABM campaign that increased pipeline by 267%

ContinuumCloud needed to quickly replace an event-heavy pipeline model after 2020 disrupted in-person marketing, since conferences had historically driven 80–90% of its pipeline. The company turned to Uberflip, along with 6sense, to build a digital-first demand generation and ABM approach that could create a more personalized buyer experience at scale.

Uberflip helped ContinuumCloud deliver tailored content hubs using sales streams, dynamic tags, and logos to mimic a 1:1 conference-style interaction for target accounts. The results were significant: pipeline increased by 267%, sessions rose 114.6%, site visitors grew 99%, and page views climbed 57.1%, showing that Uberflip-powered digital engagement could outperform the old event-based strategy.

ContinuumCloud

MaryJane Craig

Vice President of Marketing