Case Study: Degreed achieves $3.4M pipeline in three months with Uberflip

The ABM campaign that generated $3.4M in pipeline in three months

When COVID-19 halted in-person events, Degreed’s ABM team—led by Amber Bogie—needed a new way to engage target accounts and keep pipeline flowing. The challenge was to replace event-driven outreach with digital tactics that still felt personalized and compelling.

Using Uberflip, Amber ran targeted LinkedIn and Terminus ads that sent accounts to tailored Uberflip destinations where visitors self-selected their top pain points and accessed relevant content. In three months the program generated $3.4M in pipeline on a $40K spend, booked meetings with one-third of targeted accounts, and drove sales to ask marketing for more account involvement; next steps are continuing 1:many campaigns and scaling 1:1 efforts.

Degreed

Amber Bogie

ABM Manager