Case Study: SketchUp achieves a 366% increase in sign-ups with Uberflip

SketchUp boosts trial sign-ups by 366% with Uberflip

SketchUp faced challenges in nurturing leads effectively due to disorganized content and a lack of tools for personalized campaigns. Their blog was a simple list of articles, and they could not direct prospects to relevant content, which hindered their ability to drive product trials or purchases. They turned to vendor Uberflip and its Stream product to build a better content experience.

Using Uberflip, SketchUp implemented a persona-specific lead nurture campaign. They used segmented data from Marketo to target lookalike audiences via social ads and direct prospects to a personalized Uberflip Stream after a single touchpoint. This was followed by a tailored 30-day email series. The solution delivered a 366% increase in sign-ups to trial or purchase, achieving a 7% conversion rate compared to the previous 1.5% from less personalized efforts.

SketchUp