Case Study: Cision achieves higher conversion rates and more MQLs with Uberflip

Meeting marketing targets at Cision thanks to Uberflip

Cision, a global software provider for marketing communications professionals, needed a faster way to organize and publish content so prospects could find more relevant information and convert more easily. Their existing process was slow, content was poorly organized across industries, and lead targets were not being met. Cision turned to Uberflip to improve content experiences and support demand generation.

Uberflip implemented a centralized resource center powered by an Uberflip Hub, organizing Cision’s content by topic, industry, and persona and integrating it with Eloqua. This helped Cision launch campaigns faster, scale them more easily, and improve conversion. After six months, Uberflip helped drive $5.4 million in revenue influenced, a 4x increase in conversion rate, and 3x more MQLs.

Cision

David Cardiel

Head of Global Demand Generation