Case Study: CollabNet VersionOne achieves 88% target-account ABM engagement with Uberflip

How Uberflip Helped an Enterprise Software Company Engage 88% of Target Accounts for ABM

VersionOne, an enterprise software provider focused on simplifying software delivery through agile life management, needed a better way to store and distribute content so sales could easily deploy it for account-based marketing (ABM) campaigns.

After adopting Uberflip, VersionOne centralized content and enabled sales and marketing to create and deliver tailored ABM pages in minutes (vs. days), integrating with Marketo, Terminus and Engagio. Results included engaging 88% of target accounts (440% above goal), a 124% increase in lead conversions, 23% of enterprise bookings from ABM accounts, and recognition as ABM Program of the Year.

CollabNet VersionOne

Jodi Lebow

Director of Marketing and Demand Generation