Case Study: Alight (leading benefits administration & cloud-based HR provider) achieves rapid brand launch, SEO dominance and 200%+ traffic growth with Uberflip

How Uberflip Helped a Leader in Benefits Administration and Cloud Based HR Solutions Fast-track their New Brand Launch in One Month

Alight, a 25‑year leader in benefits administration and cloud‑based HR solutions serving 1,400+ clients and more than half the Fortune 500, needed to fast‑track a new brand launch. David Kavanagh’s team required a way to quickly create and publish dynamic thought‑leadership content, build SEO presence, and integrate with Eloqua to fuel lead generation.

Partnering with Uberflip’s Onboarding and onBrand teams, Alight launched a branded Resources Hub integrated with Eloqua that became their primary engagement engine. Within three months they reached #1 in Google for their top 20 keywords, exceeded launch traffic goals by 200% (with traffic expected to double), and achieved gated-asset conversion rates averaging 18% and up to 50%, plus markedly improved content imagery.

Alight

David Kavanagh

Global Director of Digital