Case Study: Matillion achieves personalized sales growth at scale with Uberflip

How Matillion fuels sales with personalization at scale

Matillion, a cloud data integration and transformation leader, needed to personalize content at scale for its new 6K campaign and growing ABM program without expanding headcount at the same pace. Using Uberflip, Matillion aimed to create more engaging experiences for 6,000 target accounts, accelerate the sales cycle, and improve buyer conversion across a fast-growing prospect list.

Uberflip helped Matillion build dynamic, tiered content destinations tailored by account, funnel stage, and cloud-data provider, with personalized templates for reps through Sales Assist. This enabled Matillion to engage 100% of its prospects, move 30% of Tier 2 accounts into Tier 1, generate 112 new opportunities, and influence over $1.66M in pipeline.

Matillion

Kristin Kolb

Director of ABM