Case Study: LeanData achieves an 8X lift in sales pipeline with Uberflip

How LeanData Achieved an 8x Lift in Sales Pipeline

LeanData, a demand-management company that converts marketing leads into closed deals, needed a better way to support its ABM strategy: the marketing team had to catalog and present content that was relevant to specific personas within target accounts. As a longtime customer (since April 2016), LeanData sought a solution that would make content discoverable and usable across teams.

By implementing Uberflip’s content library and integrating it with Marketo, marketing organized assets by persona and empowered sales to build personalized content experiences for prospects. The change drove strong business impact—an 8x lift in pipeline, support in securing Series B funding, and company headcount doubling—while also increasing sales-team adoption of the platform.

LeanData

Billy Huang

Senior Marketing Operations Manager