Case Study: Dyn achieves a 56% increase in MRR with Uberflip

How Dyn Leveraged Content to Increase MRR by 56%

Dyn is an Internet Performance Management company that helps organizations monitor and optimize online infrastructure. They struggled with a fragmented marketing stack—WordPress and Marketo operated in silos, content was hard to find and share, and the visitor experience didn’t encourage consumption or conversions, forcing a choice between lengthy in‑house development or buying a new solution.

Dyn implemented an Uberflip content hub integrated with Marketo and other tools to centralize, gate, and track content without forcing visitors off the page. The new experience broke down silos, improved content discoverability and measurement, and drove results: MRR attributed to content rose 56%, closed‑won opportunities sourced from content grew ~57%, unique pageviews increased 312%, and time on page improved 143%.

Dyn

Tom Snow

Analyst Relations Specialist