Case Study: Digital.ai achieves increased buyer engagement and content consumption with Uberflip

How Digital.ai Does Intent-Based Personalization

Digital.ai, led by Jodi Lebow (VP of Demand Generation), set out to make online engagements more human and relevant by getting the right content in front of the right buyers. The team’s objectives were to maximize account engagement, increase content consumption, and drive sales interactions and pipeline, with KPIs including CTR on targeted ads, content consumption, offer interactions, qualified leads, and pipeline created.

They implemented an intent-based personalization strategy—mapping programmatic/third-party intent signals to targeted LinkedIn and display ads, BDR outreach, and curated content destinations—using a tech stack that included Bombora, Uberflip, Marketo, Terminus, LinkedIn, Outreach and more. The consistent messaging, clear CTAs, contextual content hubs and offers (including free trials) produced a connected buyer experience, increased content consumption and engagement, and helped drive qualified interactions and pipeline.

Digital.ai

Jodi Lebow

Vice President of Demand Generation