Case Study: Booker Software achieves a 71% reduction in cost-per-lead with Uberflip

How Booker Decreased Their Cost-Per-Lead by 71%

Booker faced a disorganized marketing stack and no dedicated content team, relying heavily on cold calling and paid channels while Marketo was in disarray. The company needed a single content destination, better lead qualification and tracking, faster content management, and seamless integration with Marketo to drive a content-led turnaround.

In a three-week rollout they migrated content into an Uberflip Hub, connected it to Marketo, used contextual content streams and less-intrusive gated Overlay CTAs, and aligned marketing with sales. The result: cost-per-lead fell 71%, cost-per-acquisition dropped 49%, lead-generation spend was cut by over 60%, inbound leads tripled, unique blog visits rose 1,600%, inbound accounted for 95% of closed deals, organic outpaced paid leads 11:1, and 50% of upsell/cross-sell opportunities were driven by content.

Booker Software

Jim D'Arcangelo

VP of Marketing