Case Study: Blackbaud achieves 3x content engagement with Uberflip AI

How Blackbaud Used Uberflip AI to Triple Their Content Engagement

Blackbaud’s Arts and Culture team faced an underperforming, outdated email nurture for their Raiser’s Edge NXT product and needed a way to re-engage prospects and accelerate the buyer journey. They wanted a content experience that encouraged self-education and kept visitors consuming more than a single asset per visit.

The team rebuilt the program as a 12-week “Master How You Mingle” nurture, backed by focused buyer research, and created a centralized Uberflip Marketing Stream of curated content. By using Uberflip AI with Bombora intent data to deliver personalized, intent-driven recommendations (including on the product page), they grew average consumption to about seven pieces per visit—roughly 3× the norm—made the emails the top RE NXT pipeline influencer (41+ opportunities) and helped achieve a 42% opportunity-to-deal conversion in Q4 2017.

Blackbaud

Lisa Kenney

Senior Demand Generation Marketing Manager