Case Study: aPriori achieves 100% increase in leads and substantial engagement growth with Uberflip

How an Enterprise Cost Management Platform Increased Engagement and Leads by 100%

aPriori, a provider of enterprise cost-management software that helps discrete manufacturers’ global design and sourcing teams bring cost‑optimized products to market faster, had invested in content but wasn’t getting the results they expected. Although they saw content’s potential to drive leads and awareness, the team struggled to attribute leads to their syndication programs and make data-driven decisions.

After implementing Uberflip (integrated with Marketo) to improve the content experience, aPriori saw engagement and lead generation jump dramatically. Pageviews rose 90% in the first month and 162% over the following four months, pages per visit increased 137%, 32% of Hub visitors navigated to the main site, and monthly leads doubled (100% increase), enabling more accurate forecasting and smarter content choices.

aPriori

Sandy Turcotte-Lim

Senior Marketing Manager