Case Study: TrendKite achieves a 3x increase in inbound MQLs with Uberflip

How an Advanced Analytics Provider Achieved a 3x lift in MQLs

TrendKite, an Austin-based PR analytics startup, had built a large library of content—300+ blog posts plus ebooks, whitepapers and webinars—but was struggling to convert that content into consistent traffic and leads. Despite a strong content inventory, the marketing team wasn’t meeting its inbound and lead-generation goals.

By launching a consolidated PR Forward Hub and a Resource Center—organized by topic, industry and persona and integrated with HubSpot and Wistia—TrendKite made it easier to convert visitors into leads. The Hub went live in six weeks (the Resource Center two weeks later) and drove a 500% increase in blog subscribers, a 3x lift in inbound MQLs via CTAs, and a 4x increase in conversion-to-demo rates, while enabling faster, scaled campaign and sales enablement.

TrendKite

David Cardiel

Director of Demand Generation