Case Study: Adobe Workfront achieves greater productivity and 300% growth in blog subscribers with Uberflip

How a Project Management SaaS Company Increased Productivity and Grew Blog Subscribers by 300%

Workfront, a cloud-based enterprise work and project management company, struggled with an inflexible CMS that slowed publishing and required frequent developer support despite a high-volume content engine. As a result, the marketing team faced long delays bringing content live and limited agility in driving organic traffic.

After moving to Uberflip (with Marketo integration), Workfront regained time for both marketing and developers by publishing content without developer help. The switch produced immediate gains: a 66% reduction in time to build landing pages and eight developer hours returned per week, a 17,000-place jump in Google search rankings that drove $1M in revenue in six months, and a 300% increase in blog subscribers.

Adobe Workfront

Mike Ward

VP Demand Generation, Marketing