Case Study: Network security provider Fortinet achieves 10,000+ visitors in 24 hours with Uberflip

How a Network Security Provider Drove 10,000 Visitors in 24 Hours

Fortinet, a leading provider of high-performance network and content security known for its FortiGate firewalls, struggled with slow, development-dependent content publishing that kept its marketing team from responding quickly to fast-moving events. This limited their ability to scale content and engage audiences in real time.

By consolidating content in an Uberflip Hub and launching a targeted newsletter (integrated with Eloqua and Wistia), Fortinet created and published a Petya ransomware campaign in under three hours, activating its user base immediately. The campaign drove 10,000+ unique visitors in 24 hours, generated 300+ demo sign-up leads, and achieved average content engagement of two minutes (with the top pieces holding attention for 7.5 minutes).

Fortinet

Hillary Lupo

Senior Manager, Growth Marketing