Case Study: iQ Media achieves $150K in closed deals and increased prospect engagement with Uberflip

How a Media Technology Company Increased Sales by Embracing Content

iQ Media, a cloud-based media intelligence platform for broadcast TV, online news, and social media, struggled with cumbersome processes for sharing content. Their sales team underutilized materials, couldn’t measure content influence on deals, and needed a way to deliver personalized content experiences to prospects.

By adopting Uberflip Sales Streams (with Pardot integration), sales reps now reliably share tailored content; in under six months one rep credited five closed opportunities to five Sales Streams for $150K in revenue. Marketing reports 100% of sales opportunities engage with content, prospects spend 2–7 minutes per visit, and the company can now attribute closed deals to specific content.

iQ Media

Steve West

Sr. Manager, Content Marketing