Case Study: Global PR company Cision achieves $5.4M in closed revenue and 4x demo conversion with Uberflip

How a Global PR Company Closed $5.4 Million in Revenue in 6 Months

Cision, a global cloud-based communications and PR software company, had an extensive library of content but struggled to leverage and personalize that content to drive traffic and meet lead-generation goals. Their challenge was to better display and organize assets so visitors could consume relevant content throughout the buyer’s journey.

After acquiring Trendkite and bringing on demand-generation leader David Cardiel, Cision implemented the Uberflip content experience platform to consolidate content, integrate their MAP, and build scalable demand campaigns for every funnel stage. The result: $5.4M in closed-won revenue in six months, a 500% increase in blog subscribers, a fourfold increase in demo conversion rate, faster time-to-market, and strong internal adoption.

Cision

David Cardiel

Head of Global Demand Generation