Case Study: Blackbaud achieves $100K+ in influenced pipeline and higher engagement with Uberflip content experiences

How a Cloud Software Company Influenced Over $100,000 in Pipeline with one Email Nurture Campaign

Blackbaud, a cloud software company serving the social good sector, faced an underperforming, outdated email nurture for its Raiser’s Edge NXT fundraising solution that lacked resonant messaging and an engaging content experience.

By pairing Marketo-driven emails with Uberflip content experiences and BrightFunnel reporting, Blackbaud accelerated engagement and pipeline: the nurture influenced over $100,000 in pipeline, converted 33% of opportunities to closed deals via multi-touch influence, averaged seven page views per visit, and its Resource Center has influenced $4.3M in pipeline and $3.1M in closed business.

Blackbaud

Lisa Kenney

Senior Demand Generation Marketing Manager