Case Study: 3M Canada achieves targeted, personalized content delivery to end-users and distributors with Uberflip

How 3M Delivers Targeted Content to End-Users and Distributors

3M, a global manufacturer, needed a way to both showcase the breadth of its expertise and deliver personalized, relevant content to two distinct audiences: end-users and distributors. The challenge was to educate each group on product value without overwhelming them with one-size-fits-all messaging.

Using Uberflip, 3M built targeted content experiences—segmenting streams and tailoring content for end-users and distributors—to make information easier to find and more relevant to each audience. The result is a more personalized, educational experience that demonstrates 3M’s depth of expertise while helping both audiences quickly understand product value.

3M Canada

Jesse Mussio

Digital Experience & Strategy Integration Lead