Case Study: 3M Canada achieves a 30-day faster pandemic response with Uberflip

3M Responds to Pandemic 30 Days Faster Than Counterparts

3M, a multinational healthcare and manufacturing company, faced a sudden shift in demand and consumer behavior during the pandemic that required rapid action to educate customers and support pandemic preparedness. 3M Canada needed to provide timely guidance on topics like mask use and emergency planning while adapting to fast-changing market needs.

The team built a centralized digital destination packed with educational content on pandemic preparedness and proper mask use, leveraging a tech stack that enabled fast deployment. As a result, Jesse Mussio and the Canada web experience team were able to respond 20–30 days ahead of other 3M subsidiaries, delivering quicker customer education and a more effective crisis response.

3M Canada

Jesse Mussio

Digital Experience & Strategy Integration Lead