Case Study: IGA Portside Wharf grows online grocery sales with Uber Eats

IGA raises online grocery sales 76% with Uber Eats

IGA Portside Wharf, a family-owned grocery store in Brisbane, wanted to grow its brand and online sales without disrupting its in-store customer experience and staff workflow. The store partnered with Uber Eats to address this challenge.

The solution involved Uber Eats implementing in-app marketing campaigns and a loyalty program. This partnership resulted in over 1,600 new customers and 3,000+ orders in under a year. A specific marketing campaign helped drive a 76% month-on-month sales increase, with online sales peaking at $22,000 in a single month and an average basket size of $30.

IGA