Case Study: AdRoll streamlines sales collaboration and boosts advertiser engagement with UberConference

UberConference and Google Apps Retargeting a Stronger AdRoll

AdRoll, founded in 2007, has grown into the world’s most widely used retargeting platform—operating beyond a $150M run rate and maintaining a 97% customer retention rate. As its sales and account teams routinely bring together multiple internal experts and advertiser/agency contacts, they needed a simple, reliable way to start multi‑person calls on the fly that worked seamlessly with Chrome, Gmail and Google Hangouts.

By adopting UberConference with Chrome and Gmail integrations and tight Hangouts interoperability, AdRoll reps can launch calls with a right‑click, join from any device, and avoid shared PIN hassles. The result: faster, more productive customer conversations, easier cross‑team collaboration, and smoother engagement between advertisers and AdRoll’s sales and product teams.

AdRoll