Case Study: Clean Up Australia modernises its website and boosts discoverability with Uberbrand

Clean Up Australia modernises 400+ pages with uberbrand

Clean Up Australia, a well-known not-for-profit organization, engaged the vendor uberbrand to modernize its website. The challenge was to overhaul the online presence to better reflect the organization's evolving brand and mission, while also managing over 400 pages of existing content and preserving its strong search visibility. The goal was to make it easier for people to get involved.

uberbrand implemented a comprehensive solution involving strategy, a refreshed verbal identity, and a new visual identity. They conducted an SEO audit, redesigned the site architecture for discoverability, and created warm, action-oriented copy. The result was a modern, accessible, and uncluttered website that honors the organization's legacy while making it easier for Australians to take meaningful action, though no specific metrics were shared.

Clean Up Australia