Case Study: Virgin Holidays achieves 'Near Me' visibility gains and streamlined multi-location management with Uberall

Virgin Holidays Stands Out to Today’s Travellers in The Age of Near Me

Virgin Holidays, the UK’s leading transatlantic tour operator, was losing customers at the online discovery phase because its head office couldn’t efficiently manage the digital footprint for 80+ travel agent locations. Manual updates across multiple platforms left location data inconsistent and weakened Google visibility, so Virgin Holidays engaged Uberall and its Uberall Listings platform to centralize management.

Uberall uploaded and published each location’s information in real time to a network of 100+ platforms (including Google, Facebook and Yelp), creating a single source of truth for local teams. As a result, Virgin Holidays added 2,600+ listings (managing 4,600+ total across 50+ directories) and saw measurable impact: +117% profile views, +73% clicks to website and +74% calls YoY (Q4 2016 vs Q4 2017), delivering a stronger “near me” experience through Uberall.

Virgin Holidays

Jamie Marchant

Digital Marketing Manager