Case Study: Ulla Popken boosts online visibility and conversions with Uberall

Ulla Popken Increases Online Visibility and Conversions

Ulla Popken, the international plus-size fashion retailer within Popken Fashion Group, needed a stronger way to connect its omnichannel customer journey and improve local online visibility. As consumer behavior shifted toward hybrid online/offline shopping, the company faced the challenge of keeping store information accurate, engaging customers, and turning search interest into store visits and conversions. Uberall supported this effort with Listings Management, Review Management, and Locator & Local Pages.

With Uberall, Ulla Popken centralized and optimized its local listings, managed reviews more efficiently, and built store finder and local landing pages to drive customers from search to store. The results were significant: 32% more direct queries, 55% more search views, and 65% more clicks on Google, plus nearly 500,000 store locator uses and over 2,300 reviews in 2022. Uberall helped Ulla Popken strengthen visibility, engagement, and conversion across its locations.

Ulla Popken