Case Study: Texas Roadhouse scales local-first digital marketing and boosts local visibility with Uberall

Sizzling Hot Steakhouse Leverages Uberall to Extend Local-First Strategy Online

Texas Roadhouse, a family-friendly steakhouse chain with more than 525 locations, faced the challenge of scaling local digital marketing while preserving a local community feel. A small corporate marketing team was managing three separate vendors, creating inefficiency and making it hard to give busy local store marketers a single, easy way to manage listings, reviews and social. Texas Roadhouse selected Uberall to unify and streamline its local-first digital strategy.

Uberall provided a one-stop platform for managing local listings, reviews and social at scale and enabled store-level access for local marketers. Using Uberall, Texas Roadhouse achieved measurable gains: 75% of searches now surface a location in the Google 3‑Pack, 70% of local reviews are five stars, and the brand added more than 200,000 followers across 500+ local pages during COVID-19 (a 650% increase in follower growth versus the prior period) with engagement roughly 400% higher; 80 stores are already using Uberall with a chainwide rollout underway.

Texas Roadhouse

Alec Mcafee

Assistant Digital Marketing Manager