Case Study: Schwarzkopf Professional achieves improved local search visibility and easier salon discovery with Uberall's Locator + Pages

Schwarzkopf Shines Bright in Branded Local Searches

Schwarzkopf Professional, a leading global hair‑care brand, needed to relaunch its worldwide Salon Finder to register up to 28,000 partner salons and make branded local searches more effective. To solve the complex data‑collection and setup challenge, Schwarzkopf Professional partnered with Uberall, leveraging a multilingual data‑collection tool and the Uberall Locator + Pages solution.

Uberall developed a self‑service, multilingual tool for partner salons and integrated its Locator + Pages as a plug‑and‑play widget on Schwarzkopf Professional websites, automatically generating SEO‑optimized location profiles with GPS, opening hours, contact details and product information. The implementation delivered a store finder in five languages, indexed 1,900+ partner salons, is live in six countries (with three more planned), and significantly improved participating salons’ online visibility and branded “near me” search performance.

Schwarzkopf Professional

Katharina Roscher

Head of Int. Digital Marketing