Case Study: Rent A Car achieves a seamless "Near Me" brand experience and +63% direction clicks with Uberall

Rent A Car Set Up for Seamless ‘Near Me’ Brand Experience

RENT A CAR, a French car rental group, turned to Uberall after trying other online presence management services to strengthen its digital assets and create a seamless web-to-store “Near Me” brand experience. The company needed stricter control of location information, consistent simultaneous postings across directories, better local SEO, and removal of duplicate Google My Business listings — requirements Uberall’s platform was engaged to meet.

Uberall implemented its online presence and GMB management solutions to centralize and sync listings, remove duplicates and enable reputation management, creating up-to-date listings across directories. As a result, Uberall helped manage 18,500 listings (6,300 created), support 433 active locations, remove 283 duplicate listings, and drive measurable growth — direction clicks +63%, clicks to call +80%, and website clicks +33% (02.2020 vs 02.2019) — improving conversions, local SEO and customer touchpoints.

RENT A CAR

Yoann Thenot

Head of E-Commerce