Case Study: Pizza Hut achieves 212% more Google Maps impressions with Uberall

Pizza Hut lifts Google Maps impressions 212% with Uberall

Pizza Hut faced the common franchise challenge of maintaining brand consistency while allowing for local operator control, a gap that led to inconsistent local data and reduced visibility in AI-powered search results. To address this, they partnered with location marketing platform Uberall to manage their digital presence.

Using Uberall's platform for listings management, social ads, and GEO Studio, Pizza Hut implemented a hybrid model. Uberall ensured accurate location data across 49 directories for 387 locations, managed centralized review responses, and enabled localized social campaigns. This strategy delivered a 212% year-over-year increase in Google Maps impressions, a 90% review response rate, a 4.6-star average rating, and an estimated 15% increase in revenue impact.

Pizza Hut