Case Study: ORLEN Deutschland boosts local visibility and engagement with Uberall

ORLEN Revolutionizes Its Listings and Locator Management

ORLEN Deutschland, one of Germany’s leading gas station operators, needed a better way to manage online listings for its 600+ locations, which were being maintained manually across many directories and often contained inconsistent or incomplete information. To improve visibility and make station data easier for customers to find, ORLEN turned to Uberall and its Listings Management plus Locator & Local Pages solutions.

With Uberall, ORLEN centralized and automated listings management, created a station finder and local landing pages, and improved the accuracy of key location data such as NAP details, opening hours, fuel prices, and services. The result was over 14,000 profiles created for 600+ locations with 84% average completeness, more than 3,000 duplicate profiles suppressed, and measurable growth in visibility and engagement, including 77% more Google Maps impressions, 17% more direction clicks, and 20% more clicks on local landing pages.

ORLEN Deutschland

Jennifer Dönnebrink

Digital Marketing Specialist