Case Study: Okaïdi achieves major online-to-store engagement gains and rapid local updates with Uberall

Okaïdi Empowers Its Stores and Connects with Customers Using Uberall

Okaidi, the children’s fashion brand of the IdKids Group, needed to maintain brand recognition and rapidly communicate changing store statuses and local services across 400 locations during the COVID‑19 pandemic. To empower store teams while keeping messaging consistent, Okaidi adopted Uberall in January 2020, implementing the Uberall Listings & Engage products so local managers could update listings, respond to customers, and manage online-to-offline communications quickly.

Using Uberall, Okaidi gave each store access to a centralized platform for real‑time listings updates, review responses and web‑to‑store services (click & collect, appointment scheduling, online chat, returns), enabling fast updates when 150 shopping-centre stores closed overnight. The outcome: store teams respond to 75% of messages, and Okaidi achieved year‑over‑year gains of 52% more direction clicks, 63% more phone clicks and 74% more website clicks, helping retain customers and deliver a personalized omnichannel experience.

Okaidi

Aurelie Chaussy

Store Manager