Case Study: Mitchells & Butlers achieves 200% increase in Google visibility with Uberall

Mitchells & Butlers Boosts Visibility on Google by 200%

Mitchells & Butlers, a major restaurant operator in Germany, needed to ensure all locations were correctly listed across apps, search engines and navigation systems and to respond quickly to customer reviews and job inquiries. To solve this, they partnered with Uberall and implemented the Uberall platform, specifically Uberall Listings and Uberall Engage, to replace a time-consuming manual process.

Uberall created more than 2,300 business pages across 50+ platforms (including Google, Yelp and Foursquare), centralized review management and enabled location-level publishing for offers and job ads. As a result, Mitchells & Butlers saw a 200% increase in Google visibility/page views, ~30% more telephone calls, a 30% rise in clicks for directions, a 30x jump in Facebook engagement, and a single Facebook job post received over 7,000 hits and nearly 400 clicks — all managed via Uberall’s platform.

Mitchells & Butlers

Markus Bottle

Senior Marketing Manager