Case Study: Menkind boosts footfall, reviews, and AI search visibility with Uberall

Menkind boosts Google Maps impressions 269% with Uberall

Menkind, a UK-based retailer specializing in gifts and gadgets, faced the challenge of improving the local online presence and discoverability of its 57 stores and seasonal pop-ups. Their business profiles were underutilized, costing them footfall and revenue. To drive local SEO growth, they partnered with vendor Uberall and used its Listings Management platform.

Uberall provided a centralized platform to ensure data accuracy across over 150 directories and enabled local content creation. The solution led to a 269% year-on-year increase in Google Maps impressions and an 87% rise in Apple interactions. Menkind also achieved a 96% review response rate. This significantly enhanced visibility drove increased footfall and contributed to a record year in stores, while also preparing every location for AI search.

Menkind