Case Study: Les Menus Services achieves 5x ROI and a surge in phone-call conversions with Uberall Ads

Les Menus Services make their telephones ring using Uberall 'Near Me' Ads

Les Menus Services, a France-based home delivery and home care franchise with 82 locations, needed to convert mobile “Near Me” searches into phone contacts for local branches. New to location-based advertising, their marketing team sought a partner to quickly launch controlled, local campaigns across a large franchise network — they chose Uberall and its “Near Me” Brand Experience platform and Uberall Ads to address this challenge.

Using Uberall’s platform, Les Menus Services went live with multi-channel local ads in just a few clicks, gave franchisees role-based access to run targeted Call or Direction Ads with adjustable radii, and kept HQ control over brand and data. The Uberall solution drove a sharp rise in high-quality conversions within months: a 5x return on investment, roughly 5,080 phone calls, about 2,170 direction requests, a 427% increase in phone-call conversions and a 12.8% conversion rate, prompting Les Menus Services to expand their ad rollout.

Les Menus Services

Perrine Lurot

Project Manager Digital Marketing