Case Study: Byrider (America’s largest “Buy Here, Pay Here” auto dealership) boosts online reviews, local search rankings and sales with Uberall

Largest ‘Buy Here, Pay Here’ Auto Dealership Chain Revs Up Online Reviews, Boosts Sales

Byrider, America’s largest “buy here, pay here” used-car dealership with 150 locations, faced a digital challenge: more than 2,000 customer reviews each month across Google and Facebook that overwhelmed a lean marketing team and made timely responses and escalation difficult. To manage reputation, listings, and local social at scale, Byrider partnered with Uberall and adopted Uberall’s platform and Engagement Services to streamline review monitoring and response.

Uberall’s Engagement Services used a library of SEO-optimized, pre-approved responses, a clear escalation process to route high-risk reviews to general managers, and ongoing listings and local social management. The result: Byrider responded to 98% of reviews within an average of 17 hours (exceeding Uberall’s 95%/24‑hour guarantee), 77% of locations now have at least a 4‑star rating (15% YOY improvement), 42% of relevant searches place Byrider in the #1 organic position (13% YOY), and GMB views rose 8%, driving over 509k clicks in one quarter.

Byrider

Jay Brookens

Social Media Manager