Case Study: Lakrids by Bülow streamlines 400+ location management with Uberall

Lakrids by Bülow boosts clicks to directions 104% with Uberall

Lakrids by Bülow, a premium Danish confectionery brand, faced the challenge of managing the digital presence for its 400+ brand stores and reseller locations. With a small team, they needed an efficient way to control inconsistent online information across platforms like Google and Apple Maps, a task that became even more critical with frequent changes required during the pandemic. They partnered with Uberall and its Location Data Management, Listings Management, Locator & Local Pages, and Review Management products to solve this.

Using the Uberall platform as a single source of truth, Lakrids by Bülow centralized its operations, allowing it to update business information across all channels in minutes instead of days. This solution delivered significant results, including a 76% increase in clicks to their website from Google Business Profiles, a 104% increase in clicks for directions, and a 25x increase in 5-star reviews, greatly enhancing their online visibility and customer engagement.

Lakrids by Bülow