Case Study: KFC UK reaches new audiences and boosts local visibility with Uberall

KFC Shines Bright Reaching New Audiences with Apple Business Connect

KFC UK worked with Uberall to improve its local digital presence and fix inconsistent listings across multiple directories. The quick-service restaurant brand wanted to increase visibility, deliver a seamless “near me” experience, and make sure customers could find accurate information across platforms like Apple Maps, especially as many app users were on Apple devices.

Uberall’s Listings Management and Apple Business Connect integration helped KFC UK standardize information, enrich Apple place cards with photos, hours, and useful attributes, and showcase promotions and limited-time offers. The result was stronger engagement, improved visibility, and a reported 37:1 ROI, with KFC also noting that 94.7% of searches for its locations were by the KFC brand name directly.

KFC UK

Jaime Arribas

Senior Marketing Technology Manager