Case Study: Schuh boosts local SEO and store traffic with Uberall

How Local SEO Drives Real-World Impact

Schuh, a leading UK and Ireland footwear retailer with 120+ locations, needed a better way to keep store listings accurate, improve local search visibility, connect online discovery to in-store visits, and manage reviews at scale. The company worked with Uberall using tools including Location Data Management, Listings Management, Review Management, Locator & Local Pages, and Insights & Analytics.

Uberall centralized Schuh’s local marketing, automated data syncing across directories, optimized store pages with local content, and streamlined review management. The results included a 60% increase in Google Map impressions, a CTR jump for “store” queries from 4.8% to 11.2%, 26% more store page sessions, 99% profile completeness, and top 3 search rankings for 31% of locations, helping drive more engagement and foot traffic.

Schuh

Jonny Gilpin

SEO Manager