Case Study: LAKRIDS BY BÜLOW boosts local visibility and reviews with Uberall

How LAKRIDS BY BÜLOW Makes CX Operations Efficient for 400+ Reseller and Brand Store Locations

LAKRIDS BY BÜLOW, the Danish licorice brand with 400+ brand store and reseller locations, needed a more efficient way to manage its digital presence and keep location information accurate across many channels. The small marketing team had to ensure customers could easily find stores and resellers on Google, Apple Maps, Bing, and other directories, while also handling frequent updates and improving the overall customer experience. To solve this, the company used Uberall’s Location Data, Listings Management, Reviews, and Locator & Local Pages products.

With Uberall, LAKRIDS BY BÜLOW centralized location management and created a consistent online presence across 125+ publishers, improved store findability, and streamlined review management. The impact was strong: clicks to website increased by 76%, clicks to directions rose by 104%, and 5-star reviews grew 25x year over year. Uberall also helped the team update business information in minutes instead of days and gain better visibility into customer behavior through locator analytics and local insights.

Lakrids by Bülow

Lorenz Fuchs

E-Commerce Business Development Manager