Case Study: KFC UK maintains customer trust and reopens locations rapidly with Uberall

How KFC Managed Online Interactions During COVID-19

KFC UK, with 965 restaurants across the UK and Ireland, faced abrupt, location-by-location closures and a sharp drop in online impressions and clicks as COVID-19 took hold. To manage rapidly changing operating statuses and customer expectations, KFC UK partnered with vendor Uberall and used the Uberall platform to coordinate listing and messaging updates across channels.

Uberall enabled automated, real-time updates—switching listings to delivery and drive‑thru information, publishing individualized reopening posts for each of KFC UK’s 965 locations, and using labels to filter and target location groups—so customers received accurate, timely information. The result was restored visibility and faster responses across platforms, traffic began increasing by April, and KFC UK reported strengthened brand trust thanks to Uberall’s platform.

KFC UK

Matt Richards

Performance Marketing Manager