Case Study: Cushman & Wakefield achieves major local search growth with Uberall (discovery searches +131%, non‑brand queries +97%)

How Cushman & Wakefield Maximises the Local Online Visibility for 400+ Locations

Cushman & Wakefield, a global real estate services firm with 400+ offices, needed a way to manage and standardise location data, local SEO and reputation for hundreds of local offices. Manually claiming Google Business Profiles and keeping hours, listings and reviews up to date was time-consuming and inconsistent, so the marketing team selected Uberall — using Uberall Listings and Engage — to centralise updates and give regional teams controlled access.

Uberall provided a single source of truth with automated listing updates, local access for regional teams and review templates in Engage to scale responses and protect brand tone. The result was a rapid lift in local visibility and engagement: organic search impressions rose ~40% and non-branded queries ~97%, with Jan–Jun 2021 vs 2020 showing +131% discovery searches (1.64M), +47% map impressions (3.33M) and +51.9% search impressions (1.92M) after implementing Uberall.

Cushman & Wakefield

Flo Guerrouani

Cushman & Wakefield