Case Study: Crate & Barrel boosts Google visibility and saves time with Uberall

How Crate & Barrel Grew Google Visibility by 31% While Saving Time

Crate & Barrel, the home furnishings brand operating 161 locations across the U.S. and Canada across its brands, needed a better way to manage accurate store information and stay visible online. Before working with Uberall, keeping listings and hours up to date was time-consuming, especially across a large footprint, and the team lacked a fast, reliable bulk-editing workflow.

Using Uberall’s Location Data Management, Listings Management, and Review Management tools, Crate & Barrel streamlined updates, improved profile accuracy, and made Google Posts easier to launch across locations. The result was a 95% Google Business Profile completeness rate, a 31% increase in Google Map views, and a 6% increase in Google Search views in 2024 vs. 2023, while cutting weekly manual management time to under an hour.

Crate & Barrel

Heather Cordonnier

Sr. Analyst for Product Discovery