Case Study: Schwarzkopf Professional streamlines salon location management with Uberall

Henkel's Schwarzkopf Professional Keeps Locations Looking Their Best with Uberall's Locator

Schwarzkopf Professional, part of Henkel and a global leader in professional hair care, needed a scalable way to manage and display partner salon locations accurately across many countries and languages. With Uberall’s Locator and Local Pages, the brand set out to strengthen local search visibility, improve the customer journey, and replace manual location updates with a more efficient system.

Uberall implemented a branded store locator integrated with Schwarzkopf Professional’s internal systems, allowing salon data such as GPS details, opening hours, services, and contact information to update automatically. This streamlined location management, reduced errors, improved consistency, and gave regional teams control over content and design. The result was a faster, more accurate locator experience for more than 13,250 partner salon locations across 33 countries and 16 languages.

Schwarzkopf Professional

Gabriel Mabire

Global Digital Marketing Intern HCB