Case Study: Pinch A Penny achieves a 4.0+ average rating and 53% proximity search lift with Uberall

Diving Into Reviews And Making A Splash On Revenue

Pinch A Penny, America’s largest retail pool and spa supply franchise with more than 245 individually owned stores, struggled with fragmented local listings and review management across 735 pages on Google, Facebook and Yelp and lacked the bandwidth or systems to monitor and respond consistently. They turned to Uberall to centralize listings and review management across their franchise network.

Uberall deployed its review and listings management software to centralize responses—thanking positive reviewers and routing negative feedback to local franchisees—without adding headcount. As a result, Pinch A Penny’s average rating rose 17% from 3.43 to 4.0 (enabling “best…” placement in Google), and proximity search optimization improved 53% for “Pool Maintenance” and “Pool Service.”

Pinch A Penny